Gensets and engines are bought on reliability, service and total cost over years, not sticker price. I have sold into GE, Jenbacher, Waukesha, Cummins and MTU. If your power generation business has flattened in a market, I rebuild the commercial engine behind it.
Power generation buyers care about uptime, support and the cost over the life of the asset. Cheapest rarely wins. You get in through the engine and genset builders and a channel that can actually support the product. I know that route and those buyers.
If your power generation business in a region is where you expected it, you have settled, not maximised. I have added millions to markets people thought were mature by building the strategy that was missing. There is always more. The only question is whether you are set up to take it.
I embed as your commercial lead and own the outcome. I get you in front of the genset and engine builders and their service networks, rebuild the channel so it actually sells, and drive the number. Project or product, direct or through partners. The number is mine to move.
Sold into GE, Jenbacher, Waukesha, Cummins and MTU. Real equipment, six and seven figures, across more than fifty countries.