How We Work Engagements → Ground Truth → Commercial Launchpad → Fractional Director → Commercial Build VR Brands → Aquelon → Dropped → VR Coaching Strategy Hub Sectors → Oil & Gas → Defence & Government → Marine → Rail → Power Generation → Automotive & Heavy Vehicle → Construction & Building Products → Electronics, Instrumentation & Test → Industrial Safety Markets → United Kingdom → Europe & EMEA → UAE & ADNOC → Saudi Arabia → North America → Scandinavia & Nordics → Eastern Europe → Australia & APAC → South America → EPC Strategy About
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Fractional Commercial Director, working globally

Being on the list isn’t the same as winning the work.

You are already in the market. On the vendor list, a distributor in place, a pipeline of sorts, and it has stalled. That is not your ceiling, it is a channel that was never built right. I take full commercial ownership and turn a market you are already in into the numbers it should be doing. Not in yet? I get you in too.

Peggy, your AI assistant
Companies I have worked with
Técnicas ReunidasBAE SystemsSaabCaterpillarGESABICADNOCWoodsideBechtelAmazonSaudi AramcoArrivaCrownCumminsCundallKhansahebM&SMcDermottMitsubishiPetrofacQinetiQRolls-RoyceRoveSaipemSamsungSiemensTargetTecnimontTescoVolvoWalmartWärtsiläWSPBuro HappoldJacobsParsonsOrlen
£100M+
Lifetime project revenue
508%
Peak revenue growth
30+
Years in industrial B2B sales
50+
Countries active
The situation

You are in the market. It is not paying what it should.

Maybe you have been on an approved vendor list for two years and nothing has moved since the day you landed it. Maybe your distributor got you approved and then went quiet, because they were never really in your category, they do not have the contacts, and they are known for someone else’s product, not yours. Different symptom, same problem. You are in the room and still not winning.

  • On an approved vendor list for years, with revenue that never moved past the day you got on it
  • A distributor who got you approved then went quiet. Wrong category, wrong contacts, known for someone else’s product
  • A pipeline built from trips and trade shows that lives in a spreadsheet and closes nothing
  • Documentation and compliance requirements swallowing time you do not have

Tariffs are coming down. The barriers are not. Distribution, buyers and specification still decide who wins.

In market, not converting

Relationships exist, pipeline exists, nothing closes. I take commercial ownership and turn motion into contracts.

Planning your entry

Not in yet. You need an honest go or no go built on how procurement and buyers actually work in that market, not a research report.

Proof of execution

30 years of closed deals. Not market reports.

Before founding Venti Red, Scott Robinson spent 30 years building international revenue by 77% to 508% across global markets, from the GCC to Europe, the Americas and Asia Pacific.

Gilbert Gilkes & Gordon
508%

Revenue growth as Global Key Accounts Director, managing some of the most demanding industrial buyers across 50+ countries.

S. Brannan & Sons, EMEA
£6.2M

EMEA revenue scaled from £1.8M to £6.2M as Global BD Director. Built the GCC route to market from near zero to over £1M.

Hughes Safety Showers, export
77%

Export revenue grown from £3.9M to £6.9M, including the £1.9M Marjan package with Técnicas Reunidas and Aramco and the €1.2M Orlen refinery contract in Poland.

Lansmont, Saab and Nammo
$1.15M

Two defence contracts, Saab and Nammo Raufoss, won through specification work and direct engagement with the people who decide.

What clients report
We went from managing bids in Excel to full pipeline visibility in under two weeks. The commercial clarity alone was worth the engagement fee.
VP CommercialIndian Manufacturer · Market EntryPipeline Visibility in 14 Days
From 22% to 38% bid conversion in H1. We finally know exactly why deals were stalling and what to do about it.
Managing DirectorUK Industrial Manufacturer · Fractional+16 Point Close Rate
We'd spent two years trying to break into the European defence supply chain. Venti Red got us in front of the right people and into the specification. The first contract followed the same year.
Sales DirectorIndustrial Equipment ManufacturerInto the Spec, Then the Contract
Three engagements

Where you start depends on where you are.

90 day build

Commercial Launchpad

Route to market, the right distribution or channel partners, and access to the buyers who actually decide. Specification and tenders in project markets, merchants and first orders in product markets. Fixed scope. Defined deliverables.

  • Full route to market architecture
  • Qualified distributor or channel partner pipeline, scored and ranked
  • Access to the buyers and decision makers that matter
  • Specification, tender or first order support for your sector
  • Live in your target market by day 90
POAFixed scope, priced on your sector and market
Discuss the scope
Full ownership

Fractional Commercial Director

All the seniority of a £150K hire without the overhead, the 12 month ramp or the notice period risk. Full pipeline ownership. Board reporting. Contract awards.

  • Embedded weekly commercial execution
  • End to end pipeline ownership and CRM
  • In region representation and meetings
  • Monthly board reporting on every deal
  • Deal and bid strategy across your sectors
RetainerHalf the overhead of a senior hire
Talk Fractional
Ground TruthCommercial LaunchpadFractional DirectorRevenue in the market

We build the software too. Websites from $500 with hosting, plus AI apps, chatbots and custom CRM and ops systems.

See the Commercial Build
A live example, the UK GCC FTA

The UK GCC corridor is opening. We work it both ways.

In May 2026 the UK and the Gulf concluded a free trade agreement. When it goes live the UK removes tariffs on nearly everything the Gulf exports, and the Gulf opens up for British manufacturers in return. The deal is concluded, not live yet, which is exactly why now is the moment. The companies that get positioned before the tariffs drop are inside the door on day one.

Built by Venti Red

VR Brands

Software, supply and coaching built on thirty years of closing business in hard markets. Different front doors, the same commercial discipline behind every one.

All VR Brands
Live
Safety SaaS

Z358 One

The compliance platform for emergency eyewash and safety shower programmes. Audit every unit against ANSI Z358.1 and EN 15154, map your facilities in 2D and 3D, run weekly and annual inspections, and produce audit ready reports.

  • Initial audit aligned clause by clause to ANSI Z358.1 and EN 15154
  • Weekly activation and annual formal inspection logging
  • Facility maps in 2D and 3D with automatic travel distance checks
  • PDF compliance reports, equipment register and dashboards across sites
Live
Market intelligence

Parteloa

The platform that starts with your standard. Six questions build four frameworks, then Parteloa finds, watches, scores and ranks every market against them. You define what good looks like. It watches the market for it.

  • Six question ICP Builder produces four frameworks: ICP, Value Prop, Ideal Opportunity and Ideal Relationship
  • Continuous signals from news, filings, registries, tenders and trade press, verified across sources
  • Territory gap and coverage map, market by market
  • Evidence based scoring and market intel written straight into your CRM
Live
Water equipment

Aquelon

Drinking fountains, bottle fillers, hygiene stations and emergency showers, supplied, certified and supported across the GCC. Five divisions and one point of contact for consultants, contractors, facilities teams and procurement.

  • Authorised supplier for Murdock, Topserw, EMSAS, IST Safety and Acorn Safety
  • CE and ISO certified, with the datasheets and certificates your submittal pack needs
  • Emergency equipment specified to ANSI Z358.1 and EN 15154
  • Any RAL colour, touch free options and a priced quote within one working day
Founding cohort
Sales coaching

VR Coaching

The Deal Room. One to one industrial sales coaching on your live deals, not case studies: where the decision actually lives, who is arguing against you in the room you are not in, and what to put in your champion’s hands.

  • Two one hour sessions a month, one to one on your own live deals
  • Full access to the project sales system that maps every decision
  • Weekly group call, one real deal pulled apart with the cohort
  • A direct channel for new deals, a straight answer the same day
Start here

Your next market is moving.

Ground Truth is a paid go or no go call, direct with Scott. A $250 refundable deposit, credited in full against Commercial Launchpad or the Fractional retainer if you go ahead, and refunded if Scott decides it is not the right fit.

No retainer to start. A clear decision, not a generic proposal.