Safety equipment is bought on compliance and the standard, and I know this world at the standard level. I grew Hughes Safety Showers from £3.9M to £6.9M and built Z358 One, a safety compliance platform around ANSI Z358.1 and EN 15154. If your safety business has stalled, I get it moving.
Safety equipment manufacturers win by being specified against the standard, EN, ANSI, whatever governs the product, in front of the HSE and engineering teams before procurement runs. Come to it late and you are leaning on price, which rarely wins on its own. Getting specified against the standard is the biggest lever you have.
I grew Hughes Safety Showers from £3.9M to £6.9M. I also built Z358 One, a safety compliance platform built around ANSI Z358.1 and EN 15154. I do not just sell safety kit, I understand the standards it lives or dies by. That is rare and it is why safety manufacturers grow with me.
If your safety equipment business in a region is where you expected it, you have settled, not maximised. I have added millions to markets people thought were mature by building the strategy that was missing. There is always more. The only question is whether you are set up to take it.
I embed as your commercial lead and own the outcome. I get you specified against the standard and in front of the people who enforce it, rebuild the channel so it actually sells, and drive the number. Project or product, direct or through partners. The number is mine to move.