How We Work Engagements → Market Diagnostic — $197 → Commercial Launchpad → Fractional Director → Commercial Build VR Intelligence Strategy Hub Markets → United Kingdom → Europe & EMEA → UAE & ADNOC → Saudi Arabia → North America → Scandinavia & Nordics → Eastern Europe → Australia & APAC → South America → EPC Strategy About
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Our Approach

We Don't Advise.
We Take Ownership.

Embedded commercial execution, not another consultant. I operate as your in-region commercial partner, from fixing a channel that has stalled to winning the contract or the first orders. Europe, the UK, the Americas, the Gulf, wherever your buyers are.

The Model

Fractional Sales Director.
Full Execution.

A senior Sales Director costs £130 to 160K base salary plus benefits, and 12 to 18 months to build the relationships and market access you need. That is a lot of cash and a lot of time before a single contract is awarded.

The Venti Red engagement delivers equivalent seniority, existing relationships, and market access at roughly half the total cost — with results from week one, not month six.

In most first meetings I am not introducing myself. I am continuing conversations with people I already know. EPC contractors like Técnicas Reunidas and Bechtel, defence and marine buyers across Europe, OEM engineering teams in the US and ANZ, and the distributors and merchants who move product in market. Thirty years, fifteen industries, and a contact book that opens on day one.
The Commercial System
01
Market & Channel Intelligence
Real intelligence from closed deals. What is winning, and why yours is not
02
Route to Market
Specification and the EPC route in project markets, distribution and merchants in product markets
03
The Right Partners
Channel partners scored against your ICP, or the wrong one rebuilt. Known for your category
04
Pursuit & Conversion
Tenders and bids in project sales, orders and reorders in product sales. Owned end to end
Revenue
Contracts and orders, not conversations about them
What You Get
Weeks 1–2

Immediate

Full pipeline visibility. CRM structured. Priority opportunities scored. Board reporting framework live.

Day 30

Pipeline Active

Key contacts engaged, EPC, operator, distributor or buyer, whichever your market runs on. Channel reviewed, wrong fit flagged. Route to market underway.

Days 60–90

First Wins

First qualified tenders submitted or first orders placed. Partner agreements drafted or renegotiated. The channel starting to move.

Right Fit Check

Built For a Specific
Type of Business.

✓ Right fit if —
  • Industrial or technical product, whether it sells through specification and tender or through distribution and reorders
  • Already in a market and stalled, or ready to enter a new one, with budget for execution
  • CEO, MD or Sales Director, done researching, ready to move
  • Need in-region execution, not another market report
✗ Not the right fit if —
  • You want a market report to justify a decision you have not made
  • You expect a market that has stalled for years to turn in a fortnight
  • You want passive advisory. I am embedded and accountable

The Venti Red Company Brochure

Thirty years, fifty plus countries, and £100M+ in delivered revenue. Our engagements, sector coverage, and track record in one document.