Three tiers of engagement.
One strategic system.

Why we structured it this way

International sales is not a commodity. The complexity of cross-border stakeholder dynamics, cultural nuance, and long-cycle project pursuit means clients need different things at different moments. A $97 diagnostic and a $20,000 retainer serve the same ultimate goal — they just meet the client where they are. Our three-tier offer ladder exists so the right intervention happens at the right time, not the most expensive one possible.

THE PHILOSOPHY

Three tiers. Clear progression.

Tier 01

Starter Access

DIAGNOSE - EDUCATE - BUILD TRUST

Entry-level products that prove the methodology works before any larger commitment. Ideal for clients who are exploring, early-stage, or need to justify budget internally.

Tier 02

Core Engagement

IMPLEMENT - ACCELERATE - ADVISE

The primary revenue tier. Structured programmes that take a client from diagnosis to active deployment — across market entry, BD systems, sales process, or translation strategy.

THE VALUE LADDER

Tier 03

Premium Partnership

EMBED - EXECUTE - OWN OUTCOMES

Fractional commercial leadership, embedded advisory, or full-cycle project pursuit management. For clients who need a senior partner operating inside their business — not just advising from outside it.

How a client moves through the system

Every touchpoint is designed to create the conditions for the next commitment. Below is the primary sequence — built around observed buying behaviour in international project sales.

THE JOURNEY

completes tool, see's gap

ENTRY

Diagnostic or Tracker

OFFER 1

Stakeholder Map Audit

audit reveals opportunity

CORE

BD Strategy Sprint

sprint proves ROI

CORE+

Pipeline Activation

pipeline grows, stakes rise

PREMIUM

Fractional BD Director

Every service. Every tier.

Below shows how each of our five service lines maps across the three tiers — so you can see where your situation sits and what the natural progression looks like.

THE SERVICE MATRIX

SERVICE

TIER 01 - STARTER

TIER 02 - CORE

TIER 03 - PREMIUM

Market Entry Consulting

New geography - New Sector

GCC Market Diagnostic

Opportunity landscape + entry risk report

Market Entry Roadmap

Route to market, partner map, 90-day action plan

Full Market Entry Execution

On-the-ground advisory, introductions, embedded support

Business Development Consulting

Pipeline - Positioning - Pursuit

BD Readiness Scorecard

Gap analysis + priority actions

BD Strategy Sprint

4-week intensive: ICP, targeting, outreach system, pipeline build

Fractional BD Director

Embedded weekly execution, team oversight, pipeline ownership

Sales Process Optimisation

Framework - Systems -Conversion

Sales Process Audit

Stage-by-stage review + leakage report

VentiRed Process Build

Custom playbook, CRM configuration, stage gates, coaching

Annual Sales Partnership

Quarterly process reviews, team training, KPI ownership

Project Sales Management

Pursuit - Stakeholder - Close

Project Sales Tracker + Audit

Tool + 60-min session + stakeholder map

Pipeline Activation Programme

Live opportunity coaching, monthly pursuit reviews

Project Pursuit Management

End-to-end pursuit support for high-value single bids

Translation & Cultural Adaptation

Language - Trust - Positioning

Cultural Fit Scorecard

Communication style audit + priority gaps

Cultural Adaptation Package

Proposal rewrite, collateral localisation, meeting prep brief

Embedded Sales Training

Team workshops: cross-cultural selling, negotiation, relationship norms

Why this system make sense

The pricing rationale

Starter

Low enough to be a reflex buy

The goal is not revenue — it's to start a relationship and demonstrate how we think before asking for a larger commitment.

Core

Mid-market credibility anchor

Priced below a single month of a junior BD hire but delivers a structured outcome. Creates a clear ROI case for clients who have the problem but haven't formalized the budget.

Core +

Fractional beats full-timeA mid-size company cannot afford a $180k/year BD Director with GCC and international project sales experience. A fractional retainer solves for this — and clients understand the math immediately.

Premium

Tied to the size of what's at stake

A $25k market entry engagement is priced against projects worth $500k–$5M+. The fee is 1–5% of what a single successful entry unlocks. That's not expensive — it's insurance with upside.

Prefer email first?

Send your website + a short description of your product/service and target region (UAE/KSA/GCC). We’ll reply with the first set of market-entry and business development priorities.