The industrial sales specialist who already knows the room

The GCC rewards preparation and punishes guesswork.

Most UK and European manufacturers approach the UAE and Saudi Arabia the same way they would any European market — appoint a distributor, send some samples, and wait. It doesn’t work.

ADNOC has a 6-step vendor approval process with SPC pre-qualification. EPC contractors like Petrofac and Tecnicas Reunidas have vendor lists that close months before a project goes to tender. DEWA has procurement relationships that take years to build.

If you’re not inside the process before the specification is written, you’re not in the running.

What I see again and again:

• Companies with excellent products stalled at the wrong distributor for 2–3 years

• UK manufacturers who didn’t know ADNOC vendor approval existed until they lost a tender

• Export managers spending budget on trade shows in Dubai without a single EPC contact

• Businesses that tried GCC once, got burned, and wrote off the region permanently

None of these are product failures. They are market navigation failures. That’s what I fix.

WHY MOST GCC ENTRY ATTEMPTS FAIL

Three ways to work together.

Every engagement starts with understanding where your business actually is, not where you hope it is. Choose the entry point that matches your current stage.

market entry Consulting services

Starter

Market Readiness Audit

For companies that have a new market on the roadmap but haven’t yet committed budget or resource. The audit gives you a clear go/no-go recommendation with sector-specific market intelligence — before you spend anything significant.

$197 delivered in 5 working days

• 30-page Market Readiness Report — sector-specific across oil & gas, utilities, manufacturing and infrastructure

• Distributor and channel landscape overview for your product category

• EPC contractor map: who is active, which projects are in pipeline, procurement cycle timing

• ADNOC / DEWA / ADDC / ARAMCO regulatory and vendor approval pathway checklist

• Honest go/no-go recommendation with three priority market entry routes

• 45-minute debrief call to walk through findings and answer questions

CORE:

Market Entry Accelerator

For companies that know they have GCC opportunity and are ready to build a real commercial presence. The 90-day Accelerator gives you a full go-to-market strategy, qualified distributor shortlist, live tender tracking, and hands-on guidance for every commercial decision.

$1,497/month - 90 day engagement

• Full go-to-market strategy document covering distribution, EPC and direct end-user routes

• Shortlist of 5–8 pre-qualified distributor candidates with contact intelligence

• Tender opportunity tracking for 90 days across ADNOC, Saudi Aramco and DEWA ecosystems

• Channel partner scoring matrix and onboarding template

• Two monthly 60-minute strategy calls with written action summaries

• Pricing and margin positioning framework calibrated to GCC market norms

• CRM pipeline setup template (Salesforce and HubSpot compatible)

• Introductions to 2–3 relevant EPC or end-user contacts where network allows

PREMIUM: done with you

Fractional Sales Director - GCC & EMEA

For companies that need an embedded regional commercial leader — not a strategy document. A senior Sales Director in Dubai costs £130–160K base salary plus visa, housing allowance, healthcare and benefits. This engagement delivers the same seniority, the same EPC relationships, and the same market access at roughly half the total cost, with no HR overhead and no six-month notice period.

$P.O.A /month - 6-month minimum, P.O.A setup fee

• Fractional Sales Director representation on client calls, partner meetings and tenders

• Full pipeline ownership from qualification through proposal, negotiation and contract award

• Distributor recruitment, onboarding and monthly performance management

• ADNOC, DEWA and utility vendor approval process management

• EPC stakeholder engagement across Petrofac, Tecnicas Reunidas, Samsung Engineering and others

• Weekly pipeline reporting, CRM hygiene and monthly board-level revenue review

• Bid and tender management including submission for live projects

• In-region travel for key meetings (travel costs billed separately at cost)

• Coaching for junior sales staff where they exist in the business

This is not a generic market research report. Every audit is written specifically for your product category and your target sectors.

No lock-in after 90 days. Continue, pause, or transition to a retained engagement based on what the pipeline looks like.

After six months of demonstrable results, the engagement can convert to a performance fee structure: lower base retainer plus a percentage of closed

PROVEN RESULTS

£100M+ in Project Revenue.
Real Projects. Real Markets.

£1.9M

Marjan Gas Project
Saudi Aramco, KSA

500%

Peak revenue growth achieved for single client

77%

Export revenue growth £3.9M → £6.9M in 3 years

15+

Tier-1 EPC Contractor relationships built

Orlen Refinery Project

Orlen S.A. · Poland

£1.9m

OIL & GAS

£1.2m

Majran Gas Project

Saudi Aramco · Kingdom of Saudi Arabia

REFINERY

£500k

Dalma Gas Project

ADNOC · United Arab Emirates

OIL & GAS

Sabic Sharq Industrial

SABIC · Kingdom of Saudi Arabia

£500k

PETROCHEMICAL

Saab Naval Defence

Saab AB · Sweden

£700k

DEFENCE

£400k

Amazon EMEA

Amazon · Italy

LOGISTICS

QinetiQ

QinetiQ · United Kingdom

£350k

DEFENCE

HOW IT WORKS

From first conversation to first pipeline.

Every engagement follows the same disciplined process.

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02

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05

Book a 20-minute call

No forms, no proposals. A direct conversation about where your business is and whether I can genuinely help. If I can’t, I will tell you.

Start with the Audit

Even if you are planning a larger engagement, the $197 audit grounds everything in reality. It tells us both what we are actually working with.Export revenue growth

Build the commercial layer

Based on the audit findings, we agree on the right structure — Accelerator, Fractional Director, or a bespoke arrangement.Vendor approval secured

Pipeline in 30 days

Within 30 days of any engagement starting, you will have qualified distributor contacts, mapped EPC opportunities, and a clear 90-day action plan.

Transparent reporting

Weekly pipeline updates, monthly board-ready summaries. You always know exactly what is in the pipeline, what is moving, and what is not.

COMMON QUESTIONS

Answers to what you are probably wondering.

We already have a distributor in UAE.

Good — that is a foundation. The question is whether they are actively opening EPC and utility accounts for you, or just selling to whoever calls. Most distributors do the latter. The audit tells you which one yours is.

We tried the GCC before and it did not work.

This is the most common thing I hear. It is almost always the same cause: wrong entry route, wrong partner, or a misread of how procurement actually works here. Those are solvable problems, not permanent failures. Tell me what happened and I will tell you what I would have done differently.

Why not just hire a regional Sales Director full-time?

A senior regional Sales Director in Dubai costs £130–160K base plus visa, benefits and a 6-month notice period risk. The Fractional Director engagement is roughly half the total cost, starts delivering in week one, and comes with a network of EPC and utility relationships that a new hire would need 12–18 months to build.

How do we know results are achievable for our product?

That is exactly what the $197 Audit answers. If I write go, I mean it. If the product does not have genuine fit in GCC procurement chains, I will tell you before you commit to anything else.

What sectors do you work with?

Oil and gas, industrial safety, utilities and power, manufacturing and process industries, and infrastructure. My strongest relationships are in the ADNOC ecosystem, Saudi Aramco supply chain, and with Tier-1 EPC contractors operating across UAE and KSA.

START HERE

The GCC is moving. The question is whether your pipeline is.

If you are serious about UAE, Saudi Arabia or wider GCC expansion in the next 12 months, the right conversation to have is the one that tells you honestly whether your product, your pricing and your current network are positioned to win.

That is what the $197 GCC Market Readiness Audit delivers. Five days. Thirty pages. A clear go or no-go recommendation with the specific actions attached.