Most consultants
deliver a PDF.
We stay and execute.

Your pipeline looks healthy.
Your conversion rate says otherwise.

You have live deals. Good products. A team that knows the sector. But somewhere between first contact and contract award, deals go quiet. Proposals go unanswered. Projects that seemed certain disappear into procurement and never come back.

The default explanation is price. Or timing. Or a competitor you lost to on the day. Usually it's none of those things.

What I see again and again:

• You're selling to the wrong person — someone with influence but not decision authority

• There's a silent stakeholder blocking the deal from a room you've never been in

• Your proposal is competing on price because no one has shaped the criteria

• Procurement controls the timeline but not the decision — and you're talking to the wrong one

• Deals stall at approval stage for six months while your key contact loses the internal argument

None of these show up in your CRM. None of them get fixed with a better pitch deck. That's what Venti Red fixes.

Why Deals Stall

Every engagement starts where
your pipeline actually is.

Not where you hope it is. Choose the entry point that matches your current stage — from a single 60-minute diagnostic to a fully embedded senior advisor in your pipeline every week.

Choose Your Entry Point

Starter

Project Sales Tracker + Audit

For sales directors, BD leads, and business owners who have active stalled deals and need to know exactly what is blocking them — and what to do about it — in one focused session.

$197 delivered in 48 hours

• Live 60-minute deal diagnosis on Zoom (recorded)

• Stakeholder map gap analysis for each deal reviewed

• Pipeline Health Scorecard — written, delivered same day

• 3 specific priority actions per deal reviewed

• Deal Conversion Playbook PDF (30-page reference guide)

• 2–3 deals reviewed per session

• Money-back guarantee if nothing actionable is found

CORE:

Deal Velocity Accelerator

For teams selling $100K+ projects with 3-month+ cycles who have active pipeline that is not moving. The 6-week Accelerator gives you a full stakeholder and conversion framework embedded into your live deals.

$1,497/6-week group · maximum 8 participants

• 12 live coaching sessions (2 per week × 6 weeks, 60 min each)

• Stakeholder influence mapping framework applied to your live deals

• Win / loss pattern analysis — your last 5 deals

• CRM stage-gate audit and pipeline hygiene checklist

• Conversion script templates for complex stakeholder environments

• Private community Slack group access

• Full session recording library — permanently accessible

• Full refund if not right after first 2 sessions

PREMIUM: done with you

Revenue Architect Retainer

For companies with $500K+ average deal values selling to EPCs, operators, or government entities in GCC / MENA. A senior project sales advisor embedded in your pipeline — not a strategy document.

$P.O.A /per month · maximum 3–4 clients

• Weekly 60-minute advisory call — live deal strategy

• Embedded pipeline review with written deal analysis weekly

• Every major proposal reviewed and annotated before submission

• Bespoke stakeholder influence playbook for your market

• Negotiation and close preparation before every key meeting

• Quarterly pipeline audit — full go/no-go analysis

• Unlimited async access — 4-hour response on live deal questions

• Month-to-month · no lock-in beyond 90 days

PROVEN RESULTS

£30M+ in Project Revenue.
Real Deals. Real Pipelines.

£30M+

Total revenue generated for clients

1,000+

Project sales cycles completed

60

Days to measurable pipeline change

$197

Cost of a full deal diagnosis — refunded if nothing actionable

EPC Contractor — MENA

Win/loss analysis identified pattern costing 3 deals · 2 closed after approach change in week 3

$220K

Industrial

3 Deals

Industrial Equipment Deal — Gulf Region

Stalled 4 months · re-engaged after stakeholder re-map · now at contract stage

EPC

$500K+

Revenue Architect Retainer — typical deal value

A single recovered deal at this level pays for 5 years of the retainer engagement

Retainer

Pipeline pulled forward — 8 months earlier

Represents approximately $400K in pulled-forward revenue for a typical retainer client

$2M+

Pipeline

HOW IT WORKS

From first conversation
to first closed deal.

Every engagement follows the same disciplined process.

01

Start with the Diagnostic

Book the $197 Pipeline Diagnostic Sprint. Even if you are planning a larger engagement, the diagnostic grounds everything in reality — it tells us both what we are actually working with. No forms, no proposals, just your live deals.

Map the real decision path

For each deal reviewed, we identify who is in the decision path, who is missing, and who may be blocking it. Using the Venti Red stakeholder framework, we find the gaps your current process is missing — the ones that don't show up in your CRM.

02

Receive your scorecard and actions

Written priority actions delivered within 24 hours. Three specific, sequenced next moves per deal — who to contact, what to say, and what outcome to qualify for. Not frameworks. Actions.

03

Choose the right next level

Based on what the diagnostic reveals, we agree on the right structure — the 6-week Accelerator cohort if you need a conversion system across your whole pipeline, or the Revenue Architect Retainer if you need a senior advisor embedded in your deals every week.

04

Pipeline movement within 60 days

Clients typically see measurable change in the first 60 days. Weekly pipeline updates, annotated proposals before they go out, and a direct line for live deal questions throughout the engagement. You always know exactly what is in the pipeline, what is moving, and what is not.

05

Who This Is For

Built for one type
of professional.

Not for you

• You sell complex, high-value projects — $50K to $5M+ per deal

• Your sales cycle runs 3 months or longer with multiple stakeholders

• You have active deals that have gone quiet at proposal, tender, or approval stage

• You are a sales director, BD lead, commercial director, or business owner

• You want a specific diagnosis and actions — not general principles or frameworks

• You operate in GCC, MENA, or international industrial markets

Right for you

• You are looking for motivational content or general sales theory

• Your sales cycle is transactional and under 30 days

• You do not have any live deals in your pipeline right now

• Your average deal value is below $50K

• You are a junior SDR or early-stage sales representative

Questions You're Probably Wondering

Straight answers to
reasonable doubts.

We've tried sales training before.

This is not sales training. There are no slides, no techniques to practise. We look at your specific deals and find the specific problem. The output is a set of actions for this week — not a certificate.

Is $197 worth it for a 60-minute call?

If even one of the deals we review is worth $50K, the question answers itself. And if we can't find anything actionable in your pipeline in 60 minutes, the fee is refunded. No questions asked.

How do I know you'll understand our industry?

Venti Red has worked across 1,000+ project sales cycles in industrial, construction, energy, technology, and infrastructure sectors in the GCC and internationally. Bring your deals — the framework applies regardless of sector.

We already have internal sales leadership.

Good. The retainer is not a replacement — it is a second set of eyes with cross-industry pattern recognition that internal teams do not have. Most clients use it to augment judgment on complex deals, not substitute for it.

How is this different from a sales consultant?

A consultant delivers a strategy document. We are in your pipeline with you every week — reviewing live deals, annotating proposals before they go out, on the phone before your Tuesday meeting. The difference is execution proximity.

What if I only have one deal to review?

One deal is fine. We go deep on that deal rather than broad across several. Some of the most valuable sessions are single-deal forensics where we map the full stakeholder landscape in detail.

We can't justify $8K per month right now.

That is a fair position if your pipeline is converting at the rate you need. If it is not, the question is whether the cost of continued underperformance is greater than $8K per month. For most teams with a $2M+ pipeline, it is.

Is there a lock-in on the retainer?

The engagement is month-to-month. There is no lock-in beyond 90 days — enough time to see real movement in your pipeline. Clients typically see measurable change in the first 60 days. If not, we talk.

START HERE

Your pipeline has the deals.
The question is whether they're moving.

Start with the $197 Pipeline Diagnostic Sprint. 60 minutes. Your live deals. A written scorecard with three specific actions per deal delivered the same day.

If you're ready to go deeper — the Deal Velocity Accelerator or Revenue Architect Retainer builds from there. One conversation tells you which is the right fit.